How Using AI Helps Support My Horse Photography Business

Is ChatGPT, the new member of the team?
Being self-employed, I often find myself wearing lots of different hats and battling with time. There has been a lot of negative talk about AI recently and how it will affect the photography industry, but for me, it’s become a fundamental revelation on how I work.
I use ChatGPT, an OpenAI’s content creator daily and it really is like having an assistant, helping me brainstorm, plan, and even help tackle unexpected challenges.
PLANNING AND INSPIRATION
In any creative business, fresh ideas keep things moving. I often use ChatGPT to help write blog posts (such as this one!) and to generate engaging social media content. For me, it’s an ideal brainstorming partner, helping me think outside the box, such as when I am planning to write an article or need inspiration.
CLIENT COMMUNICATION
Clear communication is crucial for my business, especially as I want to ensure my clients get a 5-star service. I’ll often tap into ChatGPT to help craft emails, change grammar, write newsletters or offer assitance on portrait guides. It’s input, helps show clarity to the work that I do and what I can offer.
MARKETING SUPPORT
Writing posts continually on social media that is informative and relevant to my audience can sometimes be hard. Firstly, you want to keep up demand, but also require engaging creative ideas. Here again, ChatGPT comes into its own. It’s great for offering solutions and for helping me see things from a fresh perspective. From correcting my grammar, and/or just giving me an alternative way to write a sentence. Problem-solving in the past, which could have taken me an hour to solve on my own, is quickened to minutes with AI.
INVALUABLE TOOL
Using tools such as ChatGPT definitely allows me to deliver more value to my clients, to stay creative, and keep my business moving forward. Whether it’s brainstorming, quickening my workflow, helping with planning, or keeping my communication polished, it’s become a valuable asset that I wouldn’t want to run my business without!